The name Burberry conjures images of refined elegance, timeless style, and British heritage. Central to this image is its instantly recognizable symbol, a visual narrative interwoven with the brand's rich history. For over a century, the iconic emblem, featuring a knight on horseback, was a steadfast representation of the brand's identity. However, the story of the Burberry simbolo is far from static; it's a dynamic evolution reflecting changing times while still retaining its core essence. This article delves deep into the history, meaning, and evolution of the Burberry logo, exploring its significance and its continued role in the brand's identity, even after its most significant visual change in 2018.
Burberry Logo History: A Legacy Woven in Cloth and Crest
The Burberry logo's journey begins long before the globally recognized brand we know today. Thomas Burberry, the founder, established his company in 1856, focusing on practical and durable outerwear. Initially, there wasn't a visually striking logo; the brand's focus was on the quality and innovation of its gabardine fabric, a revolutionary material that provided both waterproofness and breathability. This innovative fabric, crucial to Burberry's early success, formed the foundation of the brand's identity, long before a distinct visual emblem emerged.
The early years saw a gradual development of branding elements, with variations in lettering and simple wordmarks used on labels and packaging. The evolution towards a more symbolic representation began in the early 20th century, a period when the brand experienced significant growth and international recognition. This growth necessitated a more powerful visual identity, something that could instantly convey the brand's prestige and heritage.
The emergence of the knight on horseback is a pivotal moment in Burberry's logo history. While the exact date of its inception is debated amongst historians, it's generally accepted that the emblem solidified around the early to mid-20th century. The imagery, depicting a knight in full armour riding a rearing horse, powerfully symbolized several key aspects of the Burberry brand:
* Nobility and Heritage: The knight represents a sense of chivalry, tradition, and aristocratic lineage, aligning the brand with a sense of British heritage and refined taste.
* Strength and Protection: The knight's armour and the powerful stance of the horse evoke strength, resilience, and protection – qualities that reflected the durability and protective nature of Burberry's outerwear.
* Movement and Progress: The dynamic pose of the horse and rider suggested movement, progress, and forward momentum, reflecting the brand's ambition and its continuous innovation in fabric technology and design.
This emblem, meticulously crafted and refined over the years, became synonymous with Burberry. It was prominently featured on labels, packaging, and advertising campaigns, solidifying its position as an instantly recognizable and highly valued symbol of luxury and quality. The logo's consistent presence across decades cemented its place in fashion history, making it one of the most iconic and enduring brand symbols in the world. The unchanging nature of the logo for nearly a century underscores its powerful resonance and the brand’s commitment to its heritage.
Burberry Symbol: Deconstructing the Knight
The Burberry symbol, the knight on horseback, is more than just a pretty picture; it's a carefully constructed visual narrative that speaks volumes about the brand's aspirations and values. The details of the emblem, often overlooked, contribute significantly to its overall impact:
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